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We aim to successfully safeguard
and ensure protection to every environment, of any size!


WippyIdea S.r.l. is an on-going search for simple solutions that are high-performing and efficient at the same time.
We focus on designing useful products and solutions: breakthrough, designed to be suitable for any environment, zero-impact, long-lasting, to sanitize and fight against any type of pollution.
Particularly, our products can prove a precious help of self-disinfection to greatly reducing the transmission of viruses and bacteria, in any public space and means of transport where the problem is more frequent, e.g. hospitals and nursing homes where major healthcare-related infections persist.


Our ambition: effectively secure any indoor or outdoor space, of any size, in order to minimize any type of pollution.


Everything started in 2015: we realized the potential critical weakness, from a bacterial point of view, that money passing from hand to hand could engender on everyday objects such as money, smartphones, shopping charts, toys, ATM keyboards, shoes, clothes… thus Sweepcart saw the light: the first machine to sanitize shopping charts, meant for the large-scale distribution.



We liked the idea so much that we decided to extend it to other fields, and match it with the flair and design we Italians are famous for: at Salone del Mobile 2017 in Milan we presented the first method to sanitize wardrobes, in partnership with a Company of the furniture sector.

In the same year, WiWell® comes out from the combination of months of studies and an inspired idea: a nanometer additive that, if activated by sunlight or artificial light, unleashes photocatalysis: an action able to reduce and oxidize all pollutants on surfaces and the surrounding environment.



Liventia makes its appearance at Fuori Salone di Milano 2018. Innovation, design, love, affection for the native land: all condensed in a table lamp. The algae of the river of our city decorate this table lamp, which at the same time enlightens and sanitizes the room where it is placed.
Liventia is the first of a series of design components, such as shoe cabinets or racks to sanitize motorbike helmets, smartphones, the contents of pockets, everyday items…



The outbeak of the Covid-19 era has impressed and worried us, so that we started thinking if we could be of any help in overcoming this problem thanks to our products.
Aware of the properties of photocatalysis in the elimination of viruses, we wanted to check if WiWell® could also eliminate SARS-CoV-2.  After further studies and closer insights on photocatalysis, we decided to test our product and looked for laboratories that could help us in this issue, verifying and certifying WiWell®.
We consulted three laboratories (two in Italy and one abroad) who indipendently and in different ways conducted their tests on SARS-CoV-2, certifying excellent efficacy results!

We thought of a solution to eliminate viruses, bacteria and bad smells, aesthetically pleasing and not invasive at the same time and develop WiGlass®: a photocatalytic oneway film, easy to apply on any surface…